WELCOME

Welcome to Apex Health Optimization, where your journey to peak performance and optimal well-being begins. Together, we’ll unlock your best self.

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My Name is Joseph Keller

Peak Human Performance Scientist

I’m Joseph Keller, the founder of Apex Health Optimization, and I’m here to guide you toward your peak physical, mental, and emotional well-being. With a deep foundation in Health Science, I earned a four-year degree covering physics, biology, organic chemistry, physiology, and anatomy. After two years in an MD program and successfully completing Step 1 of the Physician Licensing Exam, I shifted my focus to entrepreneurship, always with a passion for optimizing human performance.

Over the years, I’ve specialized in endocrinology, neurology, and health-enhancing compounds, constantly learning how the body operates at its most intricate levels. But my journey isn’t just academic—it’s personal. I’ve built a muscular physique (180 lbs with 6-pack abs) and reached impressive strength milestones (315 lb bench press, 445 lb squat, 500 lb deadlift). I was also in the top 10% of my medical class—proof of my drive, dedication, and commitment to excellence.

At Apex Health Optimization, we don’t just optimize your body—we optimize your brain, hormones, and physiology, creating a holistic transformation. Whether you’re aiming for mental clarity, unlimited energy, or next-level physical performance, our personalized approach ensures that every aspect of your life is evolving toward your best self.

(Service Provided)

1-Apex Protocol: 90-Day Science based Human Optimization

For $50,000, experience improved mood and emotional balance, increased energy and vitality, enhanced cognitive function, and better physical performance. Leveraging my expertise in medical science, I naturally optimize your health and hormonal balance, enabling you to achieve these powerful benefits. Read below for full details.

For details or to book, email hello.apexhealth@gmail.com or text 609-828-4732-828-4732.

Why optimize your Health?

Health optimization is the key to achieving peak performance and well-being. By optimizing your biological systems, including neurochemistry, endocrine function, and physical health, you experience enhanced energy, mental performance, emotional wellbeing, and strength. These scientifically backed benefits empower you to excel in every area of life—whether in your career, relationships, or personal growth. Investing in your health goes beyond disease prevention; it’s about maximizing cognitive function, improving hormonal balance, and boosting physical performance. Health optimization fuels your ability to thrive, feel great, and achieve success in all aspects of life.

Enhanced Cognitive Performance

Reduced Disease Risk

Increased Energy Levels

Maximized Physical Strength

Improved Sleep Quality

Elevated Mood Profile

Enhanced Inner Calm

Better Immune Function

Longer Healthspan Potential

Enhanced Physical Beauty

Deep Relaxation

Elevated Daily Productivity

Revitalized Hormones

Amplified Sexual Vitality

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Why Choose Me to Optimize Your Health?

What makes me the best choice for optimizing your health is my unique combination of academic expertise, medical experience, and personal transformation. With a degree in health science and two years of medical school training, I bring a science-driven, holistic approach to health optimization. Having personally experienced the life-changing benefits of optimizing my own health, I’m deeply passionate about helping others unlock their full potential. I’m committed to guiding you through a personalized journey that enhances every aspect of your health—physical, mental, and emotional—so you can perform at your best, now and for the long term.

Education

2017-2021

Bachelor of Science in Health Sciences

(Pre-Medicine Track)
James Madison University

Completed a comprehensive pre-medical track, focusing on foundational courses in biology, chemistry, organic chemistry, physiology, and nutrition
Prepared for medical school with a strong focus on human health, nutrition, and disease prevention.

2022-2024

Medical School (Basic Sciences Completed)

St. Georges University

(Clinical Portion not Completed)

Completed coursework in basic medical sciences, including Anatomy, Physiology, Biochemistry, Neurology, Endocrinology, Cardiology, Nutrition, .
Passed Step 1 of the United States Medical Licensing Exam (USMLE), demonstrating strong proficiency in foundational medical knowledge.

Did not pursue the clinical portion of the program, and therefore, did not complete the medical degree or obtain licensure as an MD

2024-2025

Personal Training Certification
National Academy of Sports Medicine

Achieved certification through the National Academy of Sports Medicine (NASM), demonstrating expertise in exercise science, program design, and client-focused fitness training.

A Deep Dive into the Elite Service That Can Transform Your Health

Apex Protocol: $50,000 3 Month Scientific Transformation

Welcome to the pinnacle of personalized health transformation. This exclusive $50,000 program is designed for high-performing individuals ready to unlock peak physical, mental, and emotional potential—through a custom-crafted approach rooted in medical science, fitness expertise, and precision lifestyle design.

What You’ll Receive:

Across 12 weekly 1-hour sessions, you’ll receive direct one-on-one coaching from a medically trained professional (note: not a licensed physician), who will guide you through evidence-based strategies for optimizing your biology and performance. Each week builds on the last, delivering measurable changes in health, mood, cognition, and daily output.

Core Focus Areas:

Neurochemical Optimization: Balance your brain chemistry—dopamine, serotonin, GABA, acetylcholine—for improved mood, drive, focus, and emotional stability.
Hormonal Balance: Support and optimize testosterone and cortisol levels for better energy, libido, stress resilience, and body composition.
Precision Nutrition: Implement targeted nutrition plans that supply the building blocks—like tryptophan and tyrosine—for neurotransmitters and hormones, along with critical vitamins, minerals, and amino acids.
Supplementation Mastery: Get expert advice on the most effective herbs, adaptogens, and clinical-grade supplements to support your transformation.
Lifestyle Engineering: Each session includes tailored changes to your sleep, exercise, stress management, sunlight exposure, and daily routines to create sustainable, compounding results.
Peak Performance Living: The ultimate goal is to help you thrive—mentally, socially, physically, and professionally. From deep relaxation to sharper thinking and a more fulfilled love life, every system gets upgraded.

Not Just Coaching—This Is Strategic Enhacement

While I am not a licensed physician, I bring medical school education, deep clinical understanding, and real-world application to help you upgrade your body and mind with science—not guesswork. This is a high-touch, personalized, and intensive wellness protocol designed for people who are ready to feel as elite as they perform.

You’ll know exactly what to change, what to take, and why it works.

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"In-Depth Examples of Potential Health Optimization Strategies"

Strategy 1

Brain Health Essentials:

These powerful natural supplements fuel your brain with essential nutrients, supercharging mental performance and elevating your overall well-being

Cognitive Benefits: Improve focus, mental clarity, and cognitive abilities.
Mental Energy: Experience increased mental stamina and sharper thinking.
Mood & Vitality: Boost mood, emotional balance, and overall energy levels.

Productivity & Wellness:

Enhanced Productivity: Perform better at work and in daily life with improved efficiency.
Leisure Enjoyment: Engage in activities with more energy and enjoyment.
Overall Health: Address nutrient gaps for better nourishment and improved physical health.

These foundational supplements promote mental sharpness, emotional stability, and overall well-being, making daily tasks easier and life more vibrant.

Strategy 2

The Hidden Weightlifting Formula:

Unlock a range of powerful benefits with this enjoyable, unconventional, and transformative weightlifting routine

Muscle Growth & Strength: Build lean muscle, enhance power, and improve physique.
Bone Density: Increase bone strength for better posture and long-term health.
Fat Loss & Aesthetic Gains: Burn fat, reveal muscle definition, and improve body composition.

Cardiovascular & Functional Health:

Heart Health: Strengthen the heart, lower blood pressure, and boost circulation.
Functional Strength: Simplify daily tasks and enjoy activities like skiing with ease.

Cognitive & Mental Benefits:

Cognitive Health: Reduce stress, enhance focus, and improve memory.
Mood Boost: Elevate energy with increased endorphins, dopamine, and testosterone.

Health & Injury Prevention:

Disease Prevention: Lower risks of heart disease, obesity, and type 2 diabetes.
Stronger Connective Tissues: Protect joints, tendons, and ligaments, reducing injury risk.

This routine not only reshapes your body but enhances overall health, helping you feel stronger, healthier, and more youthful.

Strategy 3

Endocrine Vitality Formula:

This blend of natural herbs supports optimal testosterone signaling, enhancing strength, muscle growth, energy, and vitality.

Hormonal & Physical Benefits:

Increased Energy: Experience higher energy levels and vitality.
Muscle & Strength: Boost muscle growth and overall physical strength.
Fat Loss: Support fat reduction for a leaner physique.
Masculine Traits: Promote facial hair growth, deeper voice, and more masculine behaviors and features.

Mood & Well-Being:

Emotional Balance: Achieve a calmer, more stable emotional state.
Stress Relief: Reduce stress and enhance relaxation.
Enhanced Libido: Boost sex drive and overall confidence.
Mood Enhancement: Experience a significant boost in mood and well-being.

These natural herbs optimize hormonal balance, promoting masculinity, energy, and emotional stability, enhancing your physical and mental vitality.

Strategy 4

Nutrition Power Changes:

These three nutrition changes can drive powerful physiological transformations, improving mood, muscle growth, body composition, focus, relaxation, and sleep quality.

Breakfast Optimization:
- Boost focus, hormonal output, and gut health with a specific breakfast style.
- Provides optimal cholesterol for hormone production and choline for enhanced cognitive function.

Muscle Growth & Neurotransmitter Support:
- Simple addition to meals that promotes muscle growth.
- Increases dopamine and serotonin production, supporting physical and mental well-being.

Carb & Protein Pairing:
- Adjust carb intake to ensure tryptophan reaches the brain when consuming protein.
- Enhances muscle and brain energy, and promotes deeper, more restful sleep.

These nutritional changes improve brain function, muscle growth, mood, and overall vitality, setting the stage for enhanced performance and well being.

Strategy 5

Morning Nootropic & Workout Drink:
This specially formulated morning drink delivers a powerful blend of natural compounds to enhance cognition, energy, and workout performance.

Cognitive Boost:
- Elevates focus, motivation, and mood through increased dopamine and acetylcholine production.
- Supports enhanced mental energy and productivity right from the start of your day.

Workout Performance:
- Optimizes muscle contraction and endurance, helping you perform at your best in every workout.
- Improves blood flow to muscles, boosting workout efficiency and recovery.

Vascular Health:
- Increases nitric oxide production, promoting better blood circulation and vascular health.

Research-Backed Strength:
- Includes the world’s most researched natural compound, widely used among strength athletes for increased muscle growth and strength.
- New research shows cognitive benefits, making it essential for overall performance enhancement.
- Supplementation is key to achieving optimal levels and reaping the full range of benefits.

This drink sets the stage for a productive, energized, and high-performance day, supporting both mental clarity and physical strength.

Strategy 6

Lifestyle Improvements:

Transform your daily habits for massive improvements in mood, energy, and overall well-being.

Sleep Optimization:
- Implement changes to your sleep routine for deeper, more restorative rest.
- Enjoy better mood, increased energy, and enhanced mental and physical recovery each night.

Sunlight Exposure:
- Harness natural sunlight and controlled artificial light to boost energy, wakefulness, and productivity.
- Improve sleep quality, ensuring optimal recovery and restfulness.

Eliminate Harmful Habits:
- Cut out smoking, vaping, excessive alcohol, pornography, and caffeine dependence.
- Promote stable, productive moods while supporting long-term brain, lung, liver, and heart health.
- Foster motivation, drive, and genuine euphoria from productive, healthy habits.

These lifestyle changes optimize your daily functioning, improving both physical and mental health for sustained vitality and performance.

Strategy 7

Skin, Mood, & Sleep Stack:

This powerful supplement stack combines proven nutrients to enhance skin health, mood, and sleep quality.

Youthful Skin & Connective Tissue Support:
- Promotes smoother, more elastic, and youthful skin by supplementing a vital nutrient that was once abundant in the human diet.
- Strengthens connective tissues like ligaments, tendons, joints, and cartilage, improving facial and body structure.
- Enhances bone density, especially in key areas like the jaw, cheekbones, and throughout the skeleton.
- Brightens eyes and improves overall skin appearance for a healthier, more attractive look.

Muscle Strength & Recovery:
- Supports strength and muscle gains by improving the stability and function of connective tissues during training.
- Enhances the body’s ability to handle strength and muscle-building exercises more efficiently.

Restorative Sleep & Gut Health:
- Promotes deeper, more restorative sleep when taken before bed, helping optimize recovery.
- Supports a healthy gut for overall wellness.

Mood Enhancement & Serotonin Boost:
- Naturally boosts serotonin signaling in the brain, leading to a more positive, blissful, and content mood.
- Enhances restful sleep as serotonin is converted into melatonin, promoting a deeper, more restful sleep cycle.

With this stack, you can expect improved mood, better sleep quality, and enhanced physical appearance, all working synergistically for a more vibrant and balanced lifestyle

Strategy 8

Useful Psychological Knowledge:

This series of psychological insights can help transform your mindset, enhance motivation, and guide you toward a life filled with meaning and accomplishment.

Goal Setting & Dopamine Release:
- Setting clear goals is key to unlocking dopamine-driven positive emotions. Without goals, it’s impossible to experience the rewarding sense of progress.
- The most effective goal to set: How can I improve my environment and the lives of those around me in the most meaningful way possible? This socially-driven goal is linked to the highest levels of dopamine release, making it incredibly motivating.
- Aim to establish daily, weekly, and even minute-by-minute goals to maintain a steady stream of motivation and progress.

Embrace Challenges for Personal Growth:
Human beings’ nervous systems respond to challenges in one of three ways: retreat, freeze, or confront. The physiological response that leads to the most meaningful adaptation and growth is the voluntary confrontation of challenges.
By choosing to face difficulties head-on, you not only build resilience but also create the optimal conditions for positive emotional release. This proactive mindset allows you to become more competent and courageous in the face of life’s obstacles, strengthening your self-efficacy and fostering long-term personal development.
Each challenge you face with bravery and determination contributes to your ability to thrive in an ever-changing world.

Transcend Suffering Through Meaning:
- Humans find meaning in life through stories. The best story to tell yourself is one of adventure—where the purpose and the journey are so meaningful that they justify and transcend the inevitable suffering of life.
- Coaching in this area can guide you to reframe challenges as parts of a grand, purposeful adventure, making life’s difficulties more bearable and meaningful.

These principles offer a roadmap to living a fulfilling, resilient, and purposeful life, driving you toward growth, connection, and inner strength.

Strategy 9

Essential Minerals:

Enhance mood and support endocrinology for greater vitality.

Mineral 1: Strengthen Bones & Elevate Mood

Stronger Bones: Supports calcium for improved bone density, including face and jaw.
Mood Boost: Increases serotonin for a blissful emotional state.
Testosterone Support: Corrects deficiencies, restoring vigor and energy.
Genomic Activation: Enhances health by activating key genes.

Mineral 2: Sleep, Mood & Heart Support

Restorative Sleep: Improves deep sleep, enhancing performance and recovery.
Mood & Relaxation: Boosts GABA and serotonin for emotional balance.
Testosterone Production: Supports healthy testosterone levels.
DNA & Longevity: Repairs DNA and fights age-related damage.
Heart Health: Stabilizes heart rhythm and supports cardiovascular function.

These minerals work synergistically to enhance hormonal balance, boost mood, and support overall health and vitality.

Strategy 10

Stress Resilience Tool: Natural Calm for Mental Clarity

This powerful natural compound, derived from tea leaves, is a game-changer for stress management. It helps soothe the nervous system while maintaining mental sharpness and focus. By crossing the blood-brain barrier, it acts as a glutamate antagonist and GABA agonist, balancing neurotransmitter activity and inducing a calm, relaxed state without sedation.

Relaxation with Focus: Reduces cortisol and blood pressure, promoting relaxation while preserving cognitive clarity and focus.

Induces Calm and Relaxation: Promotes a tranquil state, helping you unwind without impairing mental function or energy.

Enhanced Calm and Clarity: Elevates serotonin and dopamine levels slightly, creating a sense of serenity while maintaining mental sharpness.

Daily Support for Optimal Functioning: Use daily to improve mental clarity, boost productivity, and promote relaxation during work, leisure, or downtime.

This stress resilience tool is designed to calm your brain, reduce stress, and maintain peak performance, helping you stay focused, relaxed, and energized throughout your day.

Strategy 11

Essential Nutrient for Peak Health and Vitality:

This powerful health supplement is critical for numerous body systems, but optimal levels are difficult to achieve through diet alone. Supplementation is the most effective way to reach these levels and unlock the full spectrum of benefits outlined below:

Cardiovascular Health:
- Reduces triglyceride levels by 20-35% with 2-4 grams of supplementation over 6-8 weeks.
- Increases HDL cholesterol (good cholesterol) and decreases VLDL and LDL cholesterol levels.
- Lowers both systolic and diastolic blood pressure with regular intake.

Brain & Nervous System:
- Essential for neurological development and offers neuroprotective properties.
- the most abundant fatty acid in the brain, comprises 10-20% of brain lipid content, supporting optimal brain function.
- Enhances synapse formation and regulates neurotransmission, improving cognitive health.
- supplementation has been linked to reduced risk of Alzheimer’s and improved outcomes for Parkinson’s disease.

Mood & Cognitive Health:
- Just 2.5 grams per day can increase calmness by 20%.
- Regulates neurotransmitter function, improving serotonin, norepinephrine, and dopamine balance—key for mood stability and cognitive health.

Inflammation & Immunity:
- Reduces inflammatory markers such as TNF-α, IL-1, IL-6, and C-reactive protein.
- Enhances gut health by increasing beneficial bacteria in the microbiota and playing a role in gene expression within the liver.

Incorporating this nutrient through supplementation is crucial for cardiovascular health, brain function, mood regulation, and reducing inflammation, making it a vital nutrient for overall wellness.

Special Thanks to Gianna Graziano

None of this would be possible without the love and support of my incredible partner, Gianna Graziano.

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Our Approach to Health Optimization

At Apex Health Optimization, we empower individuals with the knowledge and tools they need to optimize their health, wellness, and performance. We believe in education as the cornerstone of lasting change, offering expert guidance on topics like nutrition, fitness, mental wellness, and overall lifestyle improvements. Our services are designed to complement and support existing fitness or wellness programs, such as those offered by gyms or personal trainers, like Equinox. We are here to help you make informed decisions on your wellness journey, providing you with resources and insights to enhance your health alongside other programs.

Equinox Affiliation Clarification

Please note that the services provided through this website are independently operated and are completely separatefrom my work as a personal trainer at Equinox. While I am proud to work with Equinox and have gained valuable experience there, this website is focused on my independent mission to help individuals optimize their Neuroendocrine health, performance, and well-being. Any services, advice, or programs offered on this site are part of my personal business and are not affiliated with or endorsed by Equinox.

Legal Disclaimer

I am not a licensed physician or healthcare provider. The services I offer are for educational and coaching purposes only. Any recommendations or advice provided are based on my professional training, personal experience, and research in health optimization. Always consult with a licensed healthcare provider before making any changes to your health, diet, or exercise routines. By engaging in my services, you acknowledge that you are seeking guidance from a certified personal trainer and not from a licensed medical professional.